Nuknuuk: The Origin Story
Nuknuuk was founded in 1998. Before manufacturing our first slippers, we were looking for a brand name that customers would associate with a cold climate. We eventually settled on a name: Nuknuuk. This name, which we invented, was inspired by Nuuk which is the capital of Greenland. We simply added a “Nuk” in front of the “Nuuk”. When we think of Greenland, we think of a northerly country with year-round cold weather. We felt and still feel that this was a good fit with our slippers.
Even though our logo has evolved slightly over the years, it has always represented the same basic thing: a warmly dressed person running through the cold. 23 years after its original launch, we have decided that it is time for a major change to our look.
2021: time for a new look
We are very proud that we've kept feet in comfy slippers since 1998. Communicating this legacy was a priority in developing our logo. We also wanted to include our mission statement- the one that guides all our product development and manufacturing decisions: Comfort Head to Toe. These objectives inspired us through the development process and resulted in the creation of these 3 logos.
You’ll now find our new logos with our signature n on our website, as well as on Facebook, Twitter, and Instagram. We are also transitioning all our printed material and packaging over to our new branding. We thank you in advance for your patience as we changeover to this look on 100% of our products and packaging over the coming months.
We deeply appreciate all of you who have supported us for the past 23 years and hope that you like our new look as much as we do.
We are also happy to share that we have other exciting changes planned for the coming months. Stay tuned!